Trafficking & Campaign Management
An experienced team is essential to executing your monetization plan. By outsourcing, internal resources are freed from hiring, training, managing and turnover, all of which tend to be major challenges for any publisher. We manage all direct and remnant campaigns from start to finish. From inventory forecasting to IO review to creative asset testing and troubleshooting, we ensure campaign implementation is done accurately and on time, every time.
You can't manage your business without data. Reporting is critical for optimizing yield, understanding campaign performance, optimizing user experience and site layout. We will update and maintain standardized daily or weekly reports that you have developed as well as build completely customized reports that keep you informed about the health of your business at any given time.
Ad stacks, pricing and targeting strategies are optimized continuously to maximize revenue. Data analysis is used to monitor and identify key revenue growth opportunities. We test and determine the best use of emerging programmatic ad products such as header bidding and SSP. We help you address viewability challenges through product and design solutions.
With the wide selection of monetization platforms to choose from, our vast knowledge and experience allows us to select the vendors to best address your needs, and more importantly avoid the ones that don't. We manage all new vendor contract terms, onboarding and testing.