In 2009, Bart Boughton realized that existing outsourced ad operations companies were not nimble enough to address the increasingly complex needs of digital publishers.
The result was 360ops.
The challenges facing digital publishers today are too numerous to list. Small and niche publishers must address the barrage of new technologies and vendors, from header bidding to AMP to "native" to outstream and on and on. Large publishers both contend with and rely on social platforms for audience and monetization, navigating an ever-changing set of business rules. Users are consuming more and more content via mobile devices, spending less time on content sites and a seismic shift in the television landscape is underway.
360ops was created to serve as an advocate for publishers large and small, offering strategic consulting and tactical operational capabilities bespoke to the needs of their business. Publishers that anticipate the future and position themselves accordingly stand to benefit most from the inevitable changes to come.