We are experienced. We are flexible. We have your back.

CONSULTING

Assessments & Audits

By conducting a deep dive into your existing business practices, workflows and communication systems, we are able to provide strategic recommendations to drive efficiency and scale.

We have worked with teams large and small across multiple verticals to understand their business and implement optimizations that lead to lasting change. Our greatest challenges and most rewarding moments have come from this type of engagement.

System Implementation

Selecting, installing or migrating adservers. CRM customization. Billing system integration. Operations workflow upgrades. We have seen and done it all when it comes to digital media systems. Many vendors claim to be able to solve every publisher problem, but require extensive customization in order to truly be useful. Further, long term success of any workflow tool requires buy-in and commitment from all stakeholders.

We take a holistic view of your business needs, existing systems and needs and provide guidance and assist with implementation.

Ad Stack Design

The framework and composition of a publisher's ad stack is one of the most critical factors of long term success. It affects everything from user experience to overall financial performance. If the architecture isn't designed to be flexible, testing new vendors and technologies, implementing sponsorships and custom programs and optimizing yield becomes unnecessarily difficult.

We work with our clients to ensure adserver taxonomy, ad unit and line item naming conventions, 3rd party tag names and many other important details are set up properly from day one.

OUTSOURCING

Trafficking & Campaign Management

An experienced team is essential to executing your monetization plan. By outsourcing, internal resources are freed from hiring, training, managing and turnover, all of which tend to be major challenges for any publisher. We manage all direct and remnant campaigns from start to finish. From inventory forecasting to IO review to creative asset testing and troubleshooting, we ensure campaign implementation is done accurately and on time, every time.

Reporting

You can't manage your business without data. Reporting is critical for optimizing yield, understanding campaign performance, optimizing user experience and site layout. We will update and maintain standardized daily or weekly reports that you have developed as well as build completely customized reports that keep you informed about the health of your business at any given time.

Yield Management

Ad stacks, pricing and targeting strategies are optimized continuously to maximize revenue. Data analysis is used to monitor and identify key revenue growth opportunities. We test and determine the best use of emerging programmatic ad products such as header bidding and SSP. We help you address viewability challenges through product and design solutions.

With the wide selection of monetization platforms to choose from, our vast knowledge and experience allows us to select the vendors to best address your needs, and more importantly avoid the ones that don't. We manage all new vendor contract terms, onboarding and testing.

 
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PUBLISHER DASHBOARDS

Direct Sales

Anyone who has worked for a digital media company knows how difficult it can be to make sense of the data generated by the myriad systems being used every day. For publishers selling campaigns direct to advertisers and agencies, the challenges are almost too numerous to count. From discrepancies between systems to monitoring pacing to optimizing for performance and viewability, there are a seemingly endless number of KPIs to consider and actions to be taken.

Programmatic

For publishers of all sizes with sophisticated programmatic configurations, one of the biggest challenges is aggregating data from each of their programmatic partners. On one end of the spectrum, many publishers create their own spreadsheets to address this. On the other, companies engage high-end, expensive BI tools that are complicated to create and difficult to maintain. We’ve developed a solution that has all the flexibility of Excel and the worry-free experience of using a high-end SaaS solution. Most importantly, each dashboard is bespoke because we understand that one-size-fits-all absolutely does not work in our industry.

Executive Overviews & Custom Dashboards

Most media companies focused on monetizing a digital audience have developed a broad mix of products that deliver across a wide number of platforms. From branded content to affiliate marketing to private exchanges and programmatic guaranteed, these are all tools in the modern day salespersons arsenal. There is typically also a programmatic business, which may exist as a separate line of business. Either way, combining data which represents various revenue streams is critical for quality decision making at the executive level. Our executive overview dashboards represent a holistic view of the business, in as close to real-time as we can get.