We build dashboards for publishers.
We understand that a one-size-fits-all approach to data visualization and dashboarding simply does not work for digital publishers. Data sources are constantly changing. Different companies have different KPIs. Some data sources cannot be automated or must be manipulated in order to be useful. We’ve built a platform that addresses these issues to deliver high fidelity, dynamic dashboards that provide clients with actionable insights.
HOW IT WORKS
1. TELL US ABOUT YOUR BUSINESS
The first step to any project we take on, from strategic consulting to ad ops outsourcing, is to conduct a deep dive to understand the clients’ business. Building dashboards is no different. We want to understand which companies you work with, the KPIs that are most important to your team, and how you like to visualize data. If you have existing reports, we will review those. If your team has a wish list of things they wish they knew (or knew more frequently), we will take that into consideration as we build your dashboard.
2. WE BUILD YOUR CUSTOM DASHBOARD
In this phase, we build a prototype of the dashboard based on your initial inputs. This will cover the key KPIs and address the major questions we hope to answer. Because inSITE is built to be extremely flexible, we can adjust this prototype based on feedback. We will adjust chart types, create different “pages” to address different lines of business or types of data, and add filters to make data manipulation easy.
3. WE UPDATE & MAINTAIN THE DATA
For most publishers, this is the achilles heel of building internal reports. Data sources have a tendency to change or break without notice. Others have no way to automate the export of information. New partners are introduced. Each of these challenges is accounted for in our process and we are responsible for ensuring the accuracy and recency of your data. Depending on the level of complexity, we are able to quickly add new data sources and visualizations to each dashboard.
4. YOUR TEAM GETS SMARTER
With access to data that is updated regularly and visualized in such a way to highlight key opportunities, your team is able to get more done with less effort. Because we are updating and maintaining the data powering the reports, publisher ad ops, data/insights and account management teams spend less time trying to access and manipulate numbers and more time delivering results for your business. Ultimately, if this doesn’t lead to increased revenue or cost savings, we are not doing our job. For clients of 360ops outsourcing and consulting practice, we use the insights from these dashboards to be a better partner.
SAMPLE DATA SOURCES
Direct Sales Focus
Custom Agency Dashboard
360ops created a custom dashboard that solved a significant business problem for IPC. The impact of their insight to even create this universal dashboard and then 360ops ability to monitor and update it in real time from a variety of data sources has become "the product" that has my customers interested in doing more business with us. 360ops work on this literally saved my company and that's the truth.
- Ari Rosenberg, IPC Pricing
Unlike existing solutions, our pricing is simple and transparent. A single flat monthly fee. No setup fees. No additional fees per user or per data source. You tell us what you need and we build it to spec and maintain it over time. This product is built on decades of experience with digital publishers and media companies. We have learned that a one-size-fits-all solution does not work in our industry and understand that some amount of human intervention is always going to be required. With our foundation in consulting and outsourcing, we are uniquely positioned to provide the best business intelligence product developed exclusively for publishers on the market.
For companies selling directly to brands and agencies looking for an edge when it comes to delivering exemplary service and renewing business. Discrepancy comparisons, pacing management, viewability monitoring and more. If you can think of it, we will build it.
For companies with sophisticated programmatic stacks in need of a unified view across different platforms and partners. Data is ingested from any system, updated daily and visualized for maximum insight.
For companies that need to view blended data across direct sales and programmatic lines of business, analysis of ad spend across PPC and social platforms and branded content performance. Based on critical KPIs for your business, we will build a suite of visualizations that will make your team smarter.
360ops was founded 10 years ago to provide media companies with the very best ad operations and monetization services. We serve as an advocate for publishers large and small, offering strategic consulting and tactical operational capabilities bespoke to the needs of their business. Publishers that anticipate the future and position themselves accordingly stand to benefit most from the inevitable changes to come.